About us

For the love of jewels and all things color, Jouy is a beautiful amalgamation of art, design, and happiness. Our brand embodies a deep appreciation for vibrant colors and the aesthetic and emotional value of jewellery. Jouy's exquisite pieces are not just accessories but pieces of art, meticulously crafted to reflect creativity and skill. With thoughtful and innovative design, each jewel is created to bring joy and satisfaction to you, elevating your mood and confidence. These luxurious jewels are designed to enhance daily attire, adding a touch of elegance to everyday fashion, making Jouy a perfect blend of artistry and style

JOUY derived from JOY is a state of happiness and delight. Through our jewellery crafted in brass and plated in gold & enamel we want to emulate the same feeling of joy.

From the makers of The Yarn Story - Jouy has been developed as an extension of their love for design, art and beautiful products that bring colour and joy to your life. Made by artisans in Jaipur, these handcrafted pieces of jewellery are made to perfection & packed with love for you!